Client base manager / Head of retention - Киев - вакансия 1014322


EXMO

Дата обновления: 24.11.2021

Город: Киев

Профессия: Маркетинг, реклама, PR

Тип занятости: Не имеет значения

Текст вакансии:

We’re looking for a person with: 5+ years of experience with marketing and client base management; 3+ years of experience managing a large user base (over 300,000 users); Advanced knowledge of client base segmentation according to needs and behavior; Experience in identifying marketing triggers and ways to address them; Experience working with multiple communication channels (email, push, in-product, etc.); Experience designing promo turn-key campaigns: developing promo mechanics, selecting communication channels, briefing Design and Content teams, collecting user feedback, tracking promo results, etc.; Experience with CRM systems; Understanding how digital and email marketing works; Ability to deliver creative ideas without close guidance and detailed brief; Data driven and goal-oriented approach; Strong time management and organizational skills; Language proficiency: English - (Intermediate), Russian and Ukrainian – (Fluent). Would be an advantage: Hands-on experience with web design; Experience in leveraging global partnerships; Experience in developing communication channels; Client service background; Knowledge of HTML and CSS; Understanding of crypto landscape; High level of creativity and personal flexibility; What you’ll be responsible for: Control and achieve client base profitability metrics – trades, deposits, active users, attrition, etc. Proactively search customer base insights for promo activities; Work closely with Business Intelligence, Product, Content and other teams to detect user insights and pains and how to address them; Suggest promo mechanics to achieve KPIs; Manage and develop communication channels to reach target user segments; Execute and control communication with existing client base; Brief and support Design, Content and Communication teams in delivering communication components; Dive deep into user flows and suggest user experience product improvements, marketing activities and communication methods to achieve KPIs; Contribute into client acquisition practices: suggest acquisition funnel improvements, promo mechanics, creatives, etc.; About EXMO EXMO is a global cryptocurrency exchange to easily buy or sell cryptocurrency. Founded in 2014 EXMO is constantly expanding its functionality adding new assets to the listing to open the crypto market for everyone to trade and invest. Our product suite offers desktop and mobile apps, spot and margin trading, API capabilities with even more coming in the future. With over 2M users worldwide we advocate for a regulated environment with only white digital assets circulating the ecosystem. We offer perks and benefits: 20 working days of vacation Medical insurance Gym compensation Young, friendly and passionate team of professionals Corporate trainings, team buildings and corporate events Corporate English language classes Comfortable office in the heart of Kyiv Unlimited fruits, cookies and coffee.



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