Retail Marketing Manager / Trade marketing manager

      Retail Marketing Manager / Trade marketing manager

Локація: Київ 

Контактна особа 

Коновалова Ілона 

Mob: +38 (050) 401-72-92 (вайбер) 

Mail: [email protected] 

Our client, an international FMCG company in the field of hygiene and health, is looking for a Retail Marketing Manager.

DEPARTMENT’S TOP 3 OBJECTIVES:

1. Deliver Volume, Net Sales, NPAT and Market Share objectives through Category/RE strategies
2. Collaborate cross-functionally to develop and execute robust commercial plans
3. Demonstrate deep understanding of customer needs and areas of potential collaboration for achieving desired business outcomes through a well defined joint value business planning

Main responsibilities: 

Responsible for developing and applying expertise on shopper behavior and the retail environments in which company products are sold in order to optimize strategies.

Drives awareness (i.e. RE/channel /Customer specific nuances) across the commercial functions to improve execution. Develops RE strategies and co-lead overall RE management, alignment and execution of the category, brand, RE and customer strategies. 

Plays an integral role in enhancing demand through company customers in a cost-effective way. 

Plays an important role in alignment among all departments in commercial planning and communication. Build plans for Customers in conjunction with Customer Account managers to ensure they drive the business goals.

Collaborates with the marketing team to design and implement targeted campaigns that address the specific needs and preferences of the shoppers within the customers.

DAY-TO-DAY RESPONSIBILITIES:

Shopper Insight and Retail Environment Expertise:

• Championing the perspective of the shopper in the organization, working with insight professionals to plan, develop and fund research programs and data required to build shopper and retail environment expertise, and ensuring all learning is leveraged fully in development of brand, RE and customer strategy.

Channel Strategy & Management: 

• Coordinating the development of a Go to Market Strategy which ensures we optimize distribution and coverage in each retail environment at the lowest possible cost.

Definition, Deployment and Optimization:

• Coordinating planning and execution of RE and customer activities and communicating plans to Customer and Store Management on time and accurately. 
• Optimizing the performance of the Category Plans within the Business Planning Process by assessing all Commercial Process steps from the perspective of the shopper and retail environment.
• Conducting pre-/post analyses of channel promotions.
• Anticipating, benchmarking, and proactively responding to competitive moves and tactics in each category, RE and customer.
• Acting as point for new product introductions and working with Consumer Marketing to build "go to market" plans for each initiative, identifying new product KPIs and specific plans to protect base business by retail environment.
• Developing practical and relevant presentations and tools for Customer Management to use to support base business (e.g. product catalogues) as well as new products and re-launches.

Collaborative Category Management:

• Ensuring Category Management is recognized as a key initiative and resourced appropriately in terms of organization, training, tools etc., and acting as a “champion” for Category Management.
• Leading the development of a cross-functional strategic Category Vision from the perspective of the Consumer, Shopper, Retailer and company.

Requirements: 

• Preferably have a university degree in Economics, Marketing, Management 
• 4+ Years of Consumer Goods Industry Experience 
• 4+ Years of Functional Experience 
• Fluent in Russian, Ukrainian and Intermediate strong in English 
• Knowledge of Windows and Microsoft Office 

FUNCTIONAL COMPETENCIES:

• Customer / Service provider Engagement
• Customer Supply Chain Collaboration
• Understanding Our Environment
• RE / Service provider / Customer Strategy
• Retail Category Development 
• Integrated Commercial Planning
• Financial Proficiency & Pricing Excellence
• In-Store Execution

The company offers: 

• Experience working in an international company with global opportunities 
• Competitive salary 
• Registration in the state
• Quarterly and annual bonus 
• Lunch compensation
• Health and life insurance  
• Remote work, but the location is a maximum of two hours drive from Kyiv 
• Functional and soft skills training