Media Buyer FB

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry.

Our holding is represented in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus.

We are looking for an  Media Buyer FB!)

Requirements:

• 2+ years of successful proven experience with Facebook in the Betting;
• Ability to effectively manage large advertising Budgets;
• Availability of successful cases in the betting niche in the CIS/Latam markets;
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods);
• Ability to moderate creatives and links on the previously mentioned platforms;
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs;
• Experience in А/B testing;
• Experience with a lot of traffic, ability to work with a large array of information;
• English B1 and above.

Will be a plus:

• Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc);
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc).

Soft skills:

• High level of structure and responsibility;
• Strong analytical mindset;
• Stress resistance;
• Calm character;
• Adequacy and purposefulness;
• Ability to multitask;
• Ability to form work requests.

Responsibilities:

• Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product;
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
• Setting the Terms of Reference for the necessary promotional materials;
• Competent budget management;
• Together with the team, the formation of media strategies, calculation of the KPI funnel;
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
• Regular reporting on performance and profit;
• Market and Competitor Analysis;
• Planning and calculation of Traffic Streams.

Our stack:

• GoLogin/AdsPower/Dolphin;
• Keitaro;
• Proxy;
• PWA app;
• Android/IOS webview;
• Auto-fill accounts Nooklz/FBtool/Dolphin;
• Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps;
• Tableau.

Our benefits to you:

• An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
• Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Beautiful offices in Kyiv, Warsaw, Limassol, Yerevan — work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
• Laptop & all necessary equipment for work according to the ecosystem standards;
• Paid vacations, personal events days, days off;
• Paid sick leave;
• Medical insurance;
• Referral program — enjoy cooperation with your colleagues and get a bonus;
• Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
• Free internal English courses;
• +Sport benefit;
• Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
• Company events, team buildings.