Product Marketing Manager (Liki24)

Flyer One Ventures - is an early-stage VC-fund, which invests in startups from Europe and North America. It has already invested $35M in over 60 startups. We also help our companies with recruitment and connect them to industry experts.

We're looking for a Product Marketing Manager for our portfolio company, Liki 24.

Liki24 is a marketplace of healthcare products and services.

Their mission is making health affordable and accessible for everyone.

They aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying their place as a leading health and wellness marketplace.

They are currently searching for a talented Product Marketing Manager to join the team and to help them expand the reach and impact.

Job Mission

Identify, launch, and scale product-marketing changes that directly improve Contribution Margin. Product Marketing Manager is the key intersection point between product, marketing, and money. The main formula of value is CR x AOV.

Key Responsibilities

• Team management. Build a Product Marketing Team and its processes from scratch. Lead the cadence, quality, and focus of the Product Marketing Team.
• CM growth track. Own the Contribution Margin Growth Track — a stream of product-marketing initiatives aimed at improving unit economics through UX, content, flows, and positioning. Design and run product-marketing A/B tests across key surfaces (product pages, category pages, checkout, cart, creating upsells, recommendations, promo campaigns, messaging experiments, etc).
• GTM. Lead product activation process for new features, flows, or category adoption.
• Market & Competitive awareness. Systematically track UX, pricing, messaging, positioning and promo mechanics of competitors and market leaders.
• Voice of customer. Build a structured VOC process: conduct interviews, analyze support chats, run surveys.
• Cross-functional leadership. Work closely with the product team, marketing team, support team to align roadmaps toward CM impact.
  
  

Key Skills

• Business Thinking. Thinks in terms of Contribution Margin, CR, AOV. Skilled at identifying both leakage and growth points in unit economics. Experienced with P&L or CM modeling and financial impact analysis. Always frames initiatives through the lens of financial impact. Measures ROI or business effect — not just engagement or clicks.
• Product & UX Thinking. Hands-on experience shaping the product: positioning, improving user flows, and features. Worked within a product team or product marketing team, directly influencing UX and feature adoption.
• Hypotheses and A/B testing. Hands-on experience designing and launching A/B tests or other experiments. Hands-on experience with tools like Amplitude, GA4, PostHog, and SQL.
• Market & Competitive Awareness. Actively tracks competitors’ product marketing moves: UX decisions, messaging, feature positioning, delivery and promo models, category strategies. Monitors industry trends, marketing innovation. Has a habit of reverse-engineering what works and bringing those ideas into testable hypotheses. -
• Go-to-market Feature Activation. Launched features or products with a clear focus on ROI, Contribution Margin, and Revenue impact.
• Customer insights / VOC. Strong at extracting insights from users via interviews, surveys, and support inquiries. Turns qualitative data into actionable product and marketing hypotheses.
• Operational Efficiency. Has a reputation of an execution machine — fast, reliable, high-quality delivery. Doesn’t overthink — ships.
• Cross-functional influence. Effectively influences teams without direct authority. Sells ideas internally, drives alignment, and moves things forward. Not afraid to speak up with a strong professional POV.
  
  

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Business Analysis, or other related fields.
• Minimum of 3+ years of experience in Product or/and Marketing field.
• Strong research and analytical skills with the ability to leverage data to drive decision-making and identify growth opportunities.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with various teams and stakeholders.
• Self-motivated and result-oriented, with a passion for driving growth and achieving targets.
• Proven project management skills with a track record of successfully leading initiatives
• Familiarity with the healthcare industry, e-commerce platforms, or consumer startups would be a plus.
  
  

What We Offer

• Opportunity to work in a global company with a strong social mission.
• Ability to transform your ideas into impactful realities.
• Chance to be part of an open-minded and innovative team.
• Exceptional opportunities for personal and professional growth.
• 20 paid vacation days, 21 paid sick leaves, and paid national holidays.
• Flexible schedule with the option to work from home.
  
  

Join us!