appflame - Senior User Acquisition Manager (Meta)

We are appflame, a product IT company. We design products that improve lives and change the game in the category. Geographically, we are located in Ukraine, but in reality – all over the world.

We are looking for daring, brave, and “crazy” people – fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Your project: Hily. This app allows users to be truly yourself and enjoy dating as they are. With Hily our users become part of a dating community where authentic people are looking for real connections. We do our best to understand users’ needs and shorten their path from registration to finding an ideal partner. We also work hard to make sure our users feel safe and comfortable. Thanks to our efforts, we are always on the list of the top 5 dating apps in the USA. Hily today: 36M+ users, 1.5B+ likes sent, 50M+ matches annually.

You Will

• Run performance marketing campaigns on Meta.
• Run and optimize campaigns based on ROAS and LTV.
• Run tests, collect and analyze data, identify trends and insights, manage budget.
• Create detailed tasks for designers (photo/video) and manage execution.
• Develop automation and auto-rules for acquisition.
• Analyze competitors, suggest ideas, and generate a hypothesis.
  
  

From You

• 2+ years experience in Paid User Acquisition.
• Experience in Facebook campaigns management (and/or) Google/Snapchat/Pinterest/TikTok.
• Focus on ROI: accurate measurement of details and appropriate actions.
• Experience with A/B and split testing of creatives, campaigns, and landing pages.
• Ability to learn from mistakes and keep on experimenting despite the failures.
• Strong analytical skills and ability to make data-driven decisions.
• English level: Intermediate +.
  
  

Will Be An Advantage

• Experience with multiple traffic sources (TikTok, Google Ads, ASA, and other UA channels).
• Experience with W2W, W2A, AEM, Capi + Pixel optimization.
• Proven experience in launching marketing campaigns from scratch and scaling using lean budgets.
• Bachelor’s degree in marketing, economics, analytics, or a related area of study.
• Understanding the changes in performance marketing based on iOS 14.5+.
  
  

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in the development of Ukrainian products that compete with the world's best market players.
• The opportunity to implement your ideas rather than being a cog in the system.
• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
• Be around like-minded people who work on results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and great opportunities to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Great benefits package and fair compensation.
  
  

We provide all you need for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems, neither professional nor personal. Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status, or any other characteristics.