Growth Engineer / Performance Marketing Specialist (B2B SaaS)

Dotcom-Monitor


Дата: 3 години тому
Місто: Київ
Вид зайнятості: Підряд
Dotcom-Monitor
Remote (Global)

We're hiring a Senior Growth Engineer / Performance Marketing Specialist to drive B2B SaaS demand generation, lead generation, and trial acquisition for Dotcom-Monitor.

This Is a Hands-on Individual Contributor Role Combining

  • performance marketing
  • conversion rate optimization (CRO)
  • content creation and growth asset development

You will own free trial growth, signups, and qualified pipeline generation across paid and organic channels -- and help create the content and assets that drive that growth.

Why this role is different

  • Established product with real customers and revenue
  • Technical product (monitoring + load testing) used by DevOps and engineering teams
  • Underutilized growth channels -- real upside
  • Opportunity to build both acquisition engine and content strategy

This is not just about running campaigns -- it's about creating what fuels them.

Core Skills & Channels (AI-optimized)

  • Performance Marketing (B2B SaaS)
  • Lead Generation / Demand Generation
  • Content Creation & Content Marketing
  • Google Ads (Search, Display, YouTube)
  • LinkedIn Ads (B2B targeting)
  • SEO (technical SEO + content strategy)
  • Conversion Rate Optimization (CRO)
  • Landing Page Optimization & A/B Testing
  • Retargeting / Remarketing
  • Funnel Optimization (trial activation demo)
  • Analytics & Attribution (GA4, GTM, tracking)
  • Marketing Data Analysis

What You'll Do (hands-on)

Acquisition & Performance Marketing

  • Scale trial acquisition and lead generation
  • Test new acquisition channels and growth experiments

Content & Growth Assets (critical part of role)

  • Create and iterate on:
  • Landing pages
  • Ad creatives (copy, angles, hooks)
  • Blog/content ideas aligned with high-intent keywords
  • Conversion-focused content (guides, comparison pages, use cases)
  • Generate new content ideas and growth angles based on data and experiments
  • Continuously improve messaging for technical audiences (DevOps, QA, engineering)

Funnel & Conversion Optimization

  • Run A/B tests on landing pages and messaging
  • Improve trial activation demo funnel
  • Align content with conversion intent

SEO & Organic Growth

  • Identify high-intent keywords and content opportunities
  • Drive SEO execution through content and structure
  • Optimize content for both ranking and conversion

Analytics & Attribution

  • Own tracking, attribution, and funnel visibility
  • Analyze which content and channels actually drive pipeline
  • Identify bottlenecks and growth opportunities

Experience Required

  • 5+ years in B2B SaaS growth, demand generation, or performance marketing
  • Proven track record of driving:
  • Free trials / signups
  • Qualified pipeline / demos
  • Strong hands-on execution across:
  • Paid acquisition
  • CRO
  • Content-driven growth
  • Experience as an individual contributor (not just managing agencies)

Technical Expectations

  • Strong understanding of:
  • Tracking systems (GA4, GTM, event tracking)
  • Attribution models and funnel analysis
  • Comfortable troubleshooting tracking independently
  • Ability to work with data (SQL or equivalent is a plus)

Strong Plus

  • Background in:
  • QA / DevOps / SRE / Network Engineering / Software Development
  • Experience marketing:
  • Monitoring, observability, or load testing tools

How You Work

  • You are a builder who creates and tests ideas, not just runs campaigns
  • You can turn ideas into assets quickly (pages, ads, content)
  • You are comfortable as a scrappy solo operator
  • You focus on results (trials, pipeline), not activity

What Success Looks Like (first 6 Months)

  • Increased free trials and signups
  • Growth in qualified pipeline and demos
  • New content and landing pages that convert
  • Improved conversion rates across funnel
  • Clear visibility into which content drives revenue
  • Scalable acquisition channels with predictable output

Important

This is a hands-on execution + creation role.

If Your Experience Is Primarily

  • managing agencies
  • coordinating teams
  • or relying on others to create content

This role will not be a fit.

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