Product Marketing Manager
appflame
appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.
Who we are today:
Our goals:
You will:
We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.
Who we are today:
- 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
- In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
- Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.
Our goals:
- Reach the top 5 product companies in the world.
- Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.
You will:
- Own the full funnel from first screen to purchase: identify and fix conversion bottlenecks, propose and validate optimization hypotheses.
- Design and build new funnels using our no-code funnel builder, and launch traffic on them.
- Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency.
- Conduct market and competitor research to identify product and funnel improvement opportunities.
- Cooperate closely with the team (marketing, designers, creatives) for fast implementation of changes, writing clear briefs where design input is needed.
- Monitor core performance metrics and run structured experiments.
- Prioritize tests by impact and speed; document insights and reduce time to launch.
- Deliver clear performance updates: what works, what doesn't, what scales, what gets cut.
- Think strategically: understand competitors, market trends, and what truly motivates users to convert.
- Have 1+ year of relevant work experience.
- Have English at B2 level or higher.
- Strong analytical skills — you base conclusions on data, not on subjective impressions or "common sense."
- Solid understanding of core performance marketing metrics (CAC, LTV, ROAS, CPA, conversion rate) and how they connect.
- Understanding of web funnel mechanics — structure, testing logic, and what drives pass-through.
- Ability to conduct structured research.
- Ability to work independently and prioritize with minimal ramp-up time.
- Experience working in a startup or R&D-driven environment.
- Experience in subscription businesses / performance marketing specifically.
- Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace.
- Growth: Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access.
- Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays).
- Team: Corporate events, team-building activities, and paid participation in sports competitions.
- Build Ukrainian products that compete with the best players on the global market.
- Bring your own ideas to life instead of being a cog in the system.
- Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
- Work with a global market and a massive audience.
- A team of like-minded people focused on results.
- Well-established processes and real opportunities to grow within the company.
- Transparent evaluation based on personal performance indicators.
We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.
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