Head of Marketing Analytics

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

• 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
• In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.
  
  

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 product companies in the world.
• Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.
  
  

We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project:

appflame Ignite is our early-stage incubator: founders with the ambition and vision to build world-

class mobile products inside appflame, with the company's resources and expertise behind them.

Marketing measurement is the discipline these products scale by — and that's exactly what you'll

own

You will:

• own marketing measurement end-to-end across the mobile stack — MMP data, SKAN/AdAttributionKit, and first-party signals — and build one trusted view of CAC, ROAS, and payback;
• build predictive LTV models by channel, geo, and cohort that UA teams use to bid, budget, and scale;
• stand up an incrementality testing (geo-lift, holdouts) and media mix modeling program — and drive budget reallocations based on the results;
• turn creative and campaign data into a decision engine: systematic creative analysis, early kill/scale signals, and channel diagnostics;
• own the marketing data infrastructure: pipelines from MMPs, ad networks, and app stores into a clean warehouse layer with self-serve dashboards;
• align UA, product, and finance on unit economics — payback windows, blended vs. paid CAC, subscription LTV assumptions;
• hire, develop, and lead a team of marketing analysts as the function scales.
  
  

We'll have a match if you:

• 6+ years in marketing/growth analytics, including 3+ years in mobile UA-driven businesses;
• 2+ years leading an analytics team, including hiring;
• hands-on experience with MMPs (AppsFlyer, Adjust, or similar), SKAN/AdAttributionKit, and major ad platforms (Meta, Google, TikTok, ASA);
• a track record of building predictive LTV/pLTV models that were used in real budget decisions — not just built;
• designed and run incrementality tests (geo-lift, holdouts) and/or media mix modeling;
• strong SQL and Python/R, and ownership experience of marketing data pipelines and BI tooling (warehouse, dbt, Tableau/Looker, or similar);
• a deep grasp of subscription unit economics: cohort analysis, retention curves, payback windows, blended vs. paid CAC;
• the judgment to make calls with incomplete attribution data and the communication skills to defend them to non-technical leadership;
• an Advanced level of English.
  
  

Will be an advantage:

• experience in dating / lifestyle apps (subscription apps a strong plus);
• exposure to MMM tooling (Robyn, Meridian, or in-house);
• experience presenting measurement strategy to C-level or a board.
  
  

What success looks like in the first 6–12 months:

• one trusted view of CAC, ROAS, and payback is live and used daily by UA, product, and finance;
• pLTV models by channel, geo, and cohort are driving real bidding and budget decisions;
• the first incrementality tests have run — and at least one budget reallocation has been made on their results;
• the first analysts are hired and the team's operating rhythm is set.
  
  

What we offer:

• Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace.
• Growth: Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access.
• Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays).
• Team: Corporate events, team-building activities, and paid participation in sports competitions.
  
  

Why appflame?

• Build Ukrainian products that compete with the best players on the global market.
• Bring your own ideas to life instead of being a cog in the system.
• Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
• Work with a global market and a massive audience.
• A team of like-minded people focused on results.
• Well-established processes and real opportunities to grow within the company.
• Transparent evaluation based on personal performance indicators.
  
  

Join our team — it's going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.