Recruiting Marketing Specialist

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

We're looking for a Recruitment Marketing Specialist to join our Talent Acquisition team, reporting to the Director of Talent Acquisition and working closely with TA partners, engineering leaders up to the CTO, and the Brand team. This is a newly created, senior individual contributor role: you'll own recruitment marketing end to end, from attraction strategy for our priority chapters to the campaigns and events that bring candidates in and the careers page they land on. You'll be highly independent, building the function and deciding what good looks like rather than inheriting a playbook.

Talent Acquisition at Preply is a high-performing, ambitious team deeply embedded in the business. We raise the bar on who we hire, we lean on data, and we learn together so we can hire the people who keep Preply growing. Where Brand owns the EVP, messaging, and content, this role owns the work that turns hiring demand into pipeline for the talent pools that matter most, starting with backend engineers and people with AI experience. The people who do best here read a hiring problem and start building, win trust with engineers and TA leads without being handed it, and care more about pipeline than polish.

What You'll Be Doing

• Own attraction strategy for priority chapters (Engineering, Data/AI, Design, Commercial): diagnose hiring challenges and define target segments, channel mix, and campaign focus
• Create structured briefs and roadmaps for Brand to execute, and keep a forward-looking recruitment marketing roadmap aligned to hiring plans
• Define the talent events strategy with TA and Chapter Leads, and select high-impact conferences, meetups, and sponsorships
• Lead the delivery of in-house recruitment events and sponsored conferences: use your creativity for dream up formats that stand out, find distinctive ways to put Preply in front of the right talent, handle vendors, materials, and logistics, and turn each event into strong real pipeline
• Own the careers page as a conversion surface: structure, content, and experimentation to improve apply rate and reduce drop-off, partnering with Brand on UX and build
• Run paid and organic campaigns (LinkedIn ads included), set success metrics up front (pipeline, seniority mix, conversion to interview), and evaluate ROI
• Define and monitor KPIs across channels, report clearly to TA leadership and chapter stakeholders, and refine strategy based on the data
• Own the performance and ROI of selected job boards and talent channels, and recommend where to shift investment
  
  

What you need to succeed:

• 6+ years across recruitment marketing, talent marketing, or employer branding, with real recruitment marketing experience in the mix. Strong recruiters or marketers who moved into RM are welcome
• Hands-on, end-to-end events experience: you've run events yourself, logistics and all, and they delivered
• A data-driven approach to channels and ROI: you measure what you run and shift spend on evidence
• Experience with LinkedIn paid ads and campaign management
• A clear, structured communicator who earns trust with senior and technical stakeholders and works independently
• Comfortable using AI tools to work faster and sharper
• Advanced English level (C1+) required
• Based in, or open to relocating to, Barcelona or Kyiv, and happy to be on site when events and hiring pushes need you
• Nice to have: Glassdoor or employer-reputation experience, university or graduate programme experience, or sourcing alongside recruitment marketing
  
  

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
  
  

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.