Head of Local KA

Red Bull’s mission is clear: we Give Wiiings to People and Ideas. Global, national and local marketing teams in over 170 countries around the world accomplish this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with 'beyond the ordinary' initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others.

PURPOSE OF THIS JOB

Leader and team player who is able to set clear expectations and objectives, who sets aggressive goals and delivers on key initiatives. The Local Key Account Manager needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying and exploiting opportunities and to achieve business advantages. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and to collaborate within the company cross-functionally and internationally.

KEY RESPONSIBILITIES:

Strategy

Lead and manage the implementation of Red Bull’s commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall local sales policy. Implement local price strategies and establish the customer pricing accordingly.

Analysis and Planning

Analyze available data sources (e.g. Nielsen, scanner and customer data) and derive customer’s growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bull’s Perfect Store concept.

Tracking

Continuously track and adjust volume and profitability targets by using existing sales reports. Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business. Use the Perfect Store Audit to manage the execution in store effectively.

Collaboration

Continually research to understand customer needs better and respond with programs (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category. Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Your areas of knowledge and expertise that matter most for this role:

• A proven track record of 3-5 years professional experience in Key Account Management and/or Field Force Management, ideally with FMCG/beverage background.
• Experience in Category Management preferred.
• Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not mandatory). Excellent network of existing contacts and trade relationships.
• Strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the ‘bigger picture’.
• Commercial acumen -- strong understanding of sales processes and financial systems.
• Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
• Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions.
• Able to analyze sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.
• Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.
• Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.

This advertisement is for information purposes only and provides an overview of the position. By applying, you acknowledge that Red Bull Ukraine will handle your application in accordance with applicable laws, ensuring equal treatment and non-discrimination. Please note that applying for this position does not confer any specific rights. Candidates are encouraged to read the information provided carefully and to contact us if they require further clarification.